Documenting the Media Revolution Research Paper

Documenting the Media Revolution - Research Paper Example Although the whole of North America is under the impact of web through broadband availability, getting entertained through TV online but the TV still rules the roost (Alang par. 1). Latest developments indicate that it is not the web that is capturing the database of TV viewers but the reverse is becoming true. Contrary to the popular assumption, people are not getting distanced from TV and turning towards the internet, but the web is approaching towards TV. And the amusing part is that cause of web content enlarging in size and potential is that it is getting distanced from computers. The big question remains to be researched still is that is it the web, entering into the space of TV or it is the other way (Alang par. 1). B. Media has impacted teens TV watching activity greatly, as is evident from the survey organized on the national scale, revealing that all U.S. teens aged 14-18 have available in their homes TV, VCR, radio, and CD player. Most of the teens have a computer with int ernet connection also. They view a mix of all popular media, including not only TV but videos, movies, music, computers and video games besides reading books, magazines, and newspapers. Television leads the other electronic gadgets, as it mostly remains switched on. About half the teens aged 8-18 have reported that the TV is on â€Å"most of the time.† Two-thirds have revealed that TV is not off during eating hours as well. Percentages of teens TV viewing differ even in the various teen age groups, such as the 14- to 18-year-olds view TV for nearly 2? hours, nevertheless, they view less TV than kids aged 8-13. The older teens have other recreational activities, such as listening to music on an average, nearly 2? hours a day. Comparing teens TV watching time with their computer usage, it has been revealed that TV takes precedence over computer, as teens spend only 30 minutes using a computer (Clinton 11). The survey on teens TV watching behavior has offered critical insights f or parents also to bring the limit of TV watching of their children under control. The â€Å"less contented† youth watches more various media, while â€Å"most contented/well-adjusted† spends lesser hours on various media, including TV. It has causal inference for parents to observe closely the impact of the media on youth. The American Academy of Child and Adolescent Psychiatry has offered guidelines to parents for not only teens TV watching but family programs watched by all members of the family need to be controlled for not spending long hours so that teens could have a positive experience with TV. Role of President Clinton and Vice President Gore is appreciable for enforcing legislation for installing the V-Chip in all new television sets sold starting January 1, 2000. There is no doubt that teens watch TV relatively more than any other media, and other demographic groups are catching with them by spending long hours in TV viewing, especially parents, but it needs to be controlled (Clinton 11). C. Freeman proclaims television to be the winner for seeing â€Å"The Fighter.† He cannot forget the days when the whole family used to see â€Å"event TV†. There have been many instances of bringing television programming to the internet. Internet has enabled possibilities of winning awards at such events. The live TV has enabled events such as Grammys and the Super Bowl reaching record ratings, to the credit of internet or to attribute more rightly to

Competitive Strategy Essay Example | Topics and Well Written Essays - 250 words

Competitive Strategy - Essay Example The offshoot is that film companies or online retail sites such as Amazon.com can afford to analyze each consumer data and provide specific services and product characteristics that meet his profile requirements. The processes involved take a few seconds to finish due to the sheer speed of today's broadband technology. The data generated by Internet technology allows movie distributors to tailor their offerings according to several variables such as the demand, the availability, popularity, and other factors that are revealed in the individual client data. It has become easier, hence, for film companies to introduce price formation, price differentiation and price bundling (Meier and Stormer 2009, 21). The efficacy of the Internet as a film-selling platform is underscored by the research that found about 121 million Internet users per month streamed or downloaded video in the United States back in 2007 and that this was expected to swell to 165 million by 2011 (Plunkett 2009). Anothe r important dimension to e-commerce is the benefit brought about by the digitalization of films. As films are compressed into digital files, Internet users can download them easily besides buying hard copies such as those in DVD and Blu-ray formats. As a result film distributors can now offer different products and could package films either for sale, for rent or for subscription (OPEC 2009, 45).